Offline Work
Despite working in a digital first agency, luckily I got good opportunities to work on offline and print creatives. Be it something as small as an invite for an event or as big as a hoarding, I've worked on a variety of creatives. Following are some of the projects I enjoyed working on and which were praised by the clients as well.
SIB Trust Meets Tech Hoardings
In 2023, SIB was launching it's new brand film with the tagline 'Trust Meets Tech Since 1929.' In their brand film, they had used a F1 racing theme trying to capitalize the growing interest of the Indian audience in F1 racing events.
Now SIB also wanted to make hoardings to go with their new brand film and create awareness about their new tagline as well in the theme that they had chosen, for which they parked a brief with us. Following is a teaser video we created for SIB's employees to create a buzz about the new brand film with the hoarding designs that were finalised by the clients.
AU InstaPay Credit Card
AU Small Finance Bank was coming up with a brand new Credit Card that could be used for making UPI transactions. The brief required us to coin a name for the Credit Card, a Card design, a master creative and a launch video that would be played in a big event.
For the name they required a utility based name which is why I came up with InstaPay and the card design was crafted in way that it encapsulated speed and a feel of upgrade which was a key proposition of the Credit Card.
SIB NRI Welcome Booklet
SIB wanted to capitalize on the upcoming Indian festive season, a time when many NRIs visit their families and relatives. For this, SIB planned to hand out booklets that contained things that an NRI can do after coming back and stick pictures in it as a souvenir for their homecoming. This booklet was not just going to be an engagement acitivity but also a product promotion of SIB's NRI Services.
For this brief, invoking a feeling of nostalgia about Kerala and rejuvenating the memories of the homeland was necessary. Keeping in mind that the target audience are NRIs in their 30s or 40s, I came up with a theme based around the popular comic "Malgudi Days." For the sketches I made use of MidJourney by giving it a description of Kerala and a reference from Malgudi Days comic as a prompt. Once I got the desired art style and cover art, using the same creative's seed number, a member from my art team generated the rest of the imagery.